*** Melting...is it due to global warming?!?! ***

Maybe due to weather changes across the world, the logo that most gals in hk fall in love with seems like melting...but not on its own wall...well~ it's done by the French graffiti artist Zevs – well known for "liquidating" famous logos by pouring paint over them. His purpose of doing this is trying to make general public to think what's the concept behind spending on brandname...the look of this art piece reminds me of Undercover's melting tee from 2004'...!

Apart from doing this kinda "liquidating" logos, he's also famous for doing "visual- kidnapping". In 2002 he cut out a model of a gigantic Lavazza-poster at Alexanderplatz in Berlin. Above the hole in the poster he wrote: "VISUAL KIDNAPPING - PAY NOW!" This intervention not only struck a chord with art lovers and people in Berlin. It has also inspired political activists.

"Visual kidnapping is like entering an interactive game: If the brand on the billboard kidnaps the attention of the public with the purpose of consumer demand, I reverse the situation and I kidnap the model on the poster and I demand a ransom of 500,000€ from the brand. This sum represents the symbolic price of an advertising campaign for the brand." Interview with PingMag, 11 August 2008